Tinder India Launches ‘In Our Own Way’ Campaign
Tinder has launched a new campaign to celebrate how young Indians are redefining dating by creating moments of connection and chemistry in times of social distancing.
The campaign includes a montage of incidents and situations inspired by real stories and Tinder’s community.
A music video explores what dating and flirting looks like today. This includes making a mundane outdoor hopscotch date memorable, improvising the lack of a public swimming pool, and exploring the city on cycles.
The film showcases the optimism of these moments; the unexpected joys and the idea of possibility in times of physical distancing.
Taru Kapoor, the General Manager for Tinder and Match Group in India, told The Economic Times: “The pandemic has significantly diminished opportunities of chance encounters and interactions from our lives especially for our young members.
“But human connection endures, unconstrained from rules of physical distance and barriers (both social and physical) and we continue to be inspired by our community.
“Our members have creatively co-created and figured out new rules of meeting, hanging out and falling in love. None of this is surprising, Gen Z has always set their own pace, created their own rules and thrived despite constraints and COVID has only accelerated this ingenuity-this is the spirit we are championing and celebrating.”
The video is the next in a series of communications put out by the dating platform under the umbrella of ‘Start Something Epic’. Earlier this year, Tinder released a video called ‘Together is Epic’ which showed different people enjoying ‘dates’ virtually doing activities like beer pong even.
Tinder also created an animated video called Swipe Stories which told the story of two girls who meet on the app during the pandemic and how their relationship grows.
Read more here.