eharmony Unveils New ‘Real Love’ Television Marketing Campaign
eharmony has launched its latest television advertising campaign, which aims to honestly depict the most important parts of a modern relationship.
The adverts run with the tagline ‘Here For Real Love’, which emphasises the focus on everyday couples. There are seven short videos in total, which include lovingly sharing song lyrics, laughing over failed cooking attempts, and having a morning coffee in bed.
One of them also nods to the 2020 virtual dating trend, with a couple ‘sharing’ a Hawaiian pizza while talking on a video call.
From today, the adverts will have spots on ITV, Channel 4 and Sky in the UK, and also be broadcast on local outlets in the US and Australia.
Romain Bertrand, VP International at eharmony, commented in a statement: “The launch of our new Real Love ad suite pays testament to our brand’s core aim: helping singles to find real love of the most compatible kind: unfiltered, unedited and wholly authentic.
“Our latest adverts aim to bring hope – in a time when our daily lives are disrupted – and remind singles all over the world that love can still prosper. At eharmony, we recently launched Video Date to help singles on their journey to find love in a safe and creative way.”
Speaking in an interview at the beginning of September, Bertrand added that virtual dating has been very well received by the community and expects people to continue to do it, even if there isn’t an enforced lockdown.
The dating platform is using the new adverts as another opportunity to remind consumers that data suggests someone “finds love” every 14 minutes on eharmony.
Watch all the adverts on the eharmony YouTube channel.