Matrimony.com Expects Double Figure Growth to Continue
Matrimony.com is expecting its double figure growth to continue, after registering a 30% increased in membership.
Murugavel Janakiraman, CEO of Matrimony.com, said in an interview with Devdiscourse: “The reason [for the increase in membership by 30%] was professionals who were postponing their marriage due to career priorities started signing up since they had more time [during the lockdown].”
On the measures the company took to overcome the pandemic outbreak, Janakiraman added: “We adapted quickly be it in enabling thousands of employees to work from home, driving down costs or improving efficiency.”
He stated that the company’s Q1 did witness an ‘impact’ due to COVID-19, but he followed on by saying that in Q2 Matrimony is having the best growth of the past few years.
It will continue to focus on strengthening its services in more rural areas as more people in India get access to higher-speed internet.
Matrimony managed to avoid making extensive salary and employment cuts due to the success of video calling which helped users continue their conversations.
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