Whitney Wolfe Herd Discusses Ongoing Fight For Gender Equality at TechCrunch Disrupt

Written by Luke Smith

Whitney Wolfe Herd has taken part in the Virtual TechCrunch Disrupt conference to talk about the future of Bumble and how the company has been operating during the COVID-19 pandemic.

The CEO is planning to continue to build the brand into a sustainable company for the future, as well as making sure women’s rights continue to be respected. 

She explained to TechCrunch: “You can never disrupt the need for humans to connect. And the other thing that you can never disrupt is the need for women to feel respected and to feel equal and to feel safe and empowered in those connections. And those are truly the two things that we as a group seek to do.

“We truly believe that as long as there are women on planet Earth — which there would be no planet Earth without them — we believe we will be in business.”

Wolfe Herd has had to deal with leading a larger team through 2020 and a pandemic that has greatly complicated the logistics of dating, complicating user habits and leading the team to make new updates to meet shifting consumer demands.

Even with all of the changes, Wolfe Herd says the app has found new opportunities.

She added: “With the increased demand for connectivity and for people to have an outlet to meet new people paired with this almost secondary pandemic, which is loneliness, we are very well positioned to be an incredibly durable business during this time.”

Bumble took over Badoo midway through July as part of a rebrand for MagicLab and is now targeting a 2021 IPO worth at least $6 billion.

Watch the full session here.

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