Sensor Tower Publishes Highest Grossing Dating Apps in May
Mobile analytics company Sensor Tower has published a list marking the highest grossing dating apps worldwide for the month of May.
Tinder and Bumble took the first two spots once again, grossing approximately $65 million and $16 million respectively across the iOS and Google Play Stores. The Match Group-owned dating app also topped the global revenue rankings for non-gaming apps throughout the first half of 2020, according to data from the same organisation.
Pairs, Match Group’s Japanese subsidiary, was the third highest grossing app, ahead of The Meet Group’s leading streaming and dating platform MeetMe. The fast-growing Chinese dating app Tantan rounded out the top five.
Badoo, Tagged, Grindr, Plenty Of Fish and Hinge were the final offerings to be recognised on the list.
Looking specifically at the Google Play Store, two less established brands were featured in the dedicated top ten. MyDates, owned by Dutch white label provider Boranu Online, and video social community WHO generated the sixth and ninth most revenue on the Android service.
Elsewhere, Sensor Tower also highlighted the dating apps with the most amount of US downloads during the same month.
Tinder, Bumble, Plenty Of Fish, Hinge and HILY gained the largest amount of new users across both platforms.
BLK, the Match Group-owned product for Black singles, was a new entry in ninth position. This is potentially due to a large number of people looking to connect as the ‘Black Lives Matter’ movement increases in popularity.
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