Inner Circle Completes Rebrand and Introduces New Logo

Written by Dominic Whitlock

Selective dating app The Inner Circle has unveiled a rebrand, which includes a new logo, a new tagline and a new name.

The company has dropped the ‘The’ from its name, and from now on will simply be known as ‘Inner Circle’.

Its new tagline ‘Meet Your Match’ is focused on challenging singles to take their dating lives more seriously and connect on a deeper level. It’s also encouraging users to be completely open and honest when meeting new people to ensure they’re only making authentic matches.

The slogan will be prominent throughout Inner Circle’s future brand campaigns and creative activations.

Stop what you're doing… we've got some exciting news.

We just pressed the button on our re-brand.

We have a brand new logo, an entirely new app, and an updated mission.

We're ditching the 'The' from Inner Circle and we're ready to help you Meet your match.

— Inner Circle (@InnerCircleCo) June 23, 2020

David Vermeulen, CEO and founder of Inner Circle, said in a statement: “Inner Circle is a community for single people who know what they want. They aren’t afraid of a challenge, want to make the most of opportunities, and are looking for a partner who has the same mindset. Our new brand is designed with these singles in mind.

“For singles who are committed to dating seriously, we are on hand to be the ultimate wing(wo)man, providing conversation prompts, date ideas and IRL events.”

The app is also introducing new User Experience updates to make it more interactive and engaging. Extra question prompts are being added to help break the ice, and additional filter options are scheduled to appear later in the year.

Inner Circle currently has over 2.5 million members around the world and is preparing to host the first of its popular offline events when social distancing restrictions are completely lifted.

Visit the Inner Circle website here.

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