Vernacular Dating App Arike Growing ‘Three Times Faster’ Than Aisle

Written by Dominic Whitlock

Aisle founder and CEO Able Joseph has taken part in an interview with Money Control to explain the early progress of his latest dating app.

‘Arike’ was launched at the beginning of March and is for people around the world who speak Malayalam. The language originates in the Kerala region of India and there are believed to be 40 million native speakers.

According to the founder, Arike is growing three times faster than Aisle did in its first few months, with approximately 1,000 new users acquired everyday.

Joseph is aiming to have one million members by the end of the first year, but he did not want to reveal the exact number of singles who are currently on the platform.

He also told Money Control: “We are seeing strong traction from outside India. Currently, 9% [of] users are coming from outside India. However, the majority is from Kerala which is around 70%.”

The team is in the process of creating a number of ‘vernacular’ dating apps for India’s numerous native languages. The decision to start with Malayalam was based on data from Aisle which showed that Kerala had a significantly high average revenue per user.

Joseph is taking part in Global Dating Insights’ Virtual Third Thursday webinar tomorrow to talk more about Arike and the development of the online dating industry in India. The session is completely free to register for by following this link.

Read more here.

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