Bumble Creates ‘Stand For Safety’ Guide to Prevent Online Harassment

Written by Dominic Whitlock

Bumble has partnered with a violence prevention platform to release a dating safety guide for women in India, to ensure they are looking after themselves when meeting people online.

The ‘Stand For Safety’ initiative was created in collaboration with ‘Safecity’, an organisation that works with communities to eradicate harms in public and private spaces.

It will empower women to identify and prevent the rising instances of online abuse, aggression and hate. Users can gain access through the in-app Safety+ wellbeing centre, which provides updates on how to maintain a healthy dating experience.

Priti Joshi, Bumble’s VP of Global Strategy and Operations, explained in a statement: “Through Bumble’s Stands for Safety initiative, we hope to equip and empower women in India with crucial information to understand and recognise, prevent and fight digital abuse. 

“We are happy to collaborate with Safecity who has been doing incredible work on creating safer spaces for women worldwide. We will continue to demonstrate our commitment to creating safer, healthy relationships on our platform and in our communities.”

A recent survey from the female-first social app found that 83% of women in the country have experienced online harassment in some form, with 59% saying that they regularly feel unsafe.

Meanwhile, Bumble has cut ties with YouTuber David Dobrik after a rape allegation was made against a former member of his creative team. It had previously worked with Dobrik and the ‘Vlog Squad’ on a number of campaigns, but has now asked that the branded content be permanently taken down.

A spokesperson for Bumble also confirmed that there would be no future partnerships with the influencer.

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