Tinder Celebrates Rural LGBTQ Community With Australian ‘Pride Ride’
Tinder celebrated Sydney Pride 2021 by introducing ‘Pride Ride’, to highlight the diverse LGBTQ communities across Australia.
The main goal was to support rural LGBTQ members by connecting them with the larger community during Mardi Gras in the city. The vision came to life during the unique regional road trip known as ‘Pride Ride’.
It transported people from various regional towns in New South Wales on a double-decker bus to Sydney, ensuring people from across the state were able to take part in the weekend of celebration.
The bus was hosted by queer icons who have experienced the challenges of growing up in small town Australia, such as Jamarz on Mars. There was also some performance artists from regional locations along the way.
People could reach out to Tinder through TikTok in order to book their space on the bus.
In a survey conducted by Tinder in early 2021, over 50% of young single Australians said they found it easier to make a meaningful connection with someone they can share an identity with.
Additionally, almost 80% of Australian Gen Z agreed that more than ever orientations, diverse gender identities and cultural identities are now being recognised in Australian society.
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