ProSieben Annual Report Covers Early ParshipMeet Group Success
German television network ProSiebenSat.1 has published its annual report for 2020, which includes more details about the formation of ParshipMeet Group in September.
It explained that the decision to acquire The Meet Group was driven by the dating company’s live streaming capabilities. The portfolio of hybrid apps was deemed to compliment ProSieben’s existing entertainment subsidiaries in a unique and promising way.
The reach of these channels is going to be used to increase brand awareness, especially for LOVOO in the German-speaking markets. This is a strategy that has reportedly already been successfully used for Parship and ElitePartner.
There will also be crossover between the dating brands themselves, with each platform promoting offers for the others. While they all look to serve different demographics, it’s hoped that singles might engage in casual connections on MeetMe and Tagged, before looking for more serious relationships on Parship and eharmony.
ParshipMeet Group’s CEO Tim Schiffers said in the report: “We were able to make a valuable contribution to people’s lives during the pandemic. With the necessity of social distancing, people turned to online video to feel less lonely.
“The COVID-19 pandemic has caused online dating, which was already a major trend, to snowball even further. I’m very excited to [see] how our new group and the market are going to develop.”
Throughout the past 12 months, Parship has seen a 25% increase in messages since the first period of lockdown.
Some of the recent stats for The Meet Group shows that users spend more than one billion minutes in live streams per month, and play 250,000 dating games every day. The longest video date on ElitePartner lasted for 13 hours.
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