Sensor Tower Report Highlights Increased Dating App Downloads in 2020
Mobile analytics company Sensor Tower released its annual ‘State of Dating Apps’ report, looking at how the industry has evolved over the past 12 months.
One of the biggest takeaways is that download numbers reached a new high, despite COVID-19 making traditional dating impossible. Downloads grew by 3% year-on-year and the top 25 dating apps were installed upwards of 70 million times throughout the year.
The average age of users has also quickly declined, which can be attributed to the stay-at-home orders. At the start of 2019 the average was 29.2 but this dropped to 27.2 midway through 2020.
This year saw a lot of platforms introduce new features to appeal to a younger audience, such as live streaming and community options.
Growth in the App Store outpaced the Google Play Store, which Sensor Tower speculates shows an increased focus on higher spending Apple customers.
Match Group also retained its dominant share of the most downloaded products. Tinder was once again at the top of the rankings while Plenty Of Fish, Hinge, BLK and Match also made the top 10.
Both Hily and Taimi featured for the first time, marking their fast rise to prominence over the past couple of years.
Despite Match Group’s apparent control, Bumble is continuing to eat into its position. The female-first social app has almost doubled (19%) its share of the market since 2017, and is slowly but surely making up ground on Tinder (40%).
Read more here.