happn Introduces Blue Ticks For Verified Profiles
happn has added a new profile verification feature so users can prove their identity and be more secure about the people they’re talking to.
Those who wish to verify their identity need to upload a short video of themselves mimicking specific head movements. The biometric data from the clip will be compared to their current photos to determine if there’s a match.
Successful members will have a small blue tick added to their profile, to show others that their identity is correct. However, if they wish to change the pictures on their profile they may have to undergo the process again.
happn’s Head of Trends explained in a statement: “Every day, thousands of people meet on happn. We therefore want to reassure them and meet their expectations with innovative security features, such as ‘Certified profile’.
“This new feature is an important step in advancing our security efforts on the app. Through this feature, users can prove that their profiles and their photos are real.”
Research from the hyperlocal dating app found that 93% of its community would verify their profile if given the opportunity.
At the beginning of the year it surpassed the 100 million user milestone, with the majority based in mainland Europe. There are over 3 million in the UK at an average age of under 35.
Visit the happn website here.