Lunch Actually Launches Four-Part Matchmaking Series on Lazada
Lunch Actually has partnered with Lazada, one of the leading e-commerce platforms in Southeast Asia, to create a four-part matchmaking series in the run up to Valentine’s Day.
The campaign, titled ‘Match Me If You Can’, was officially launched on Sunday and combines entertainment with shopping. It allows the audience to purchase various Lunch Actually products and services while engaging in interactive content from a variety of dating experts.
Viewers can access the series through LazLive, the dedicated streaming service from Lazada. They follow the journey of two singles who are trying to find a romantic partner, while also being able to submit their own profile to potentially be featured on the show.
Violet Lim, CEO and co-founder of Lunch Actually, said in a statement: “We are very excited to launch our matchmaking series ‘Match Me If You Can’ while partnering up with Lazada Singapore for the first time!
“We’ve been constantly evolving and innovating with market trends and responding to what singles want.
“Live streaming has been taking off in Asia in the past year, and we believe that by adding our own matchmaking twist, we will be able to showcase our expertise and engage singles in this all new interesting format.”
Each episode features Violet Lim and new guests who are also certified dating coaches. They share tips and secrets on various topics like how to succeed on dating apps and how to have the best first date.
Viewers can also grab free vouchers throughout the stream which can be applied and redeemed directly on the Lazada app.
Visit the Lunch Actually website here.